As a transplanted New Yorker, I can attest that the goods are delicious and authentic. The prices are high for this area of the country, but that's O.K. because you get what you pay for.
My only complaint is that the older lady who either owns the place or acts like she owns the place, is never in a good mood and acts like she's doing you a favor by getting your order.
Try getting one of the younger "girls" who seem sharp, quick, and pleasant.