5 stars because it's monopoly of $1 breakfast. If you're getting a meal for $1, you really can't complain.
Im a marketing student and we looked at IKEA as a case study and I love to appreciate them even more. Not only they have cheap self assembled furniture, they also give back to their client by providing inexpensive services such as a very affordable restaurant, grocery store, day care, and delivery services. A truely intelligent business plan that looks after their customers.