When I was younger, I had such a hard time with banks! When I finally signed up for USAA, they actually took the time to educate me about my finances.
Funnily enough, what turned me onto USAA was a car accident. At the time, I was with another company, and the person who hit me had USAA. They treated me better, educated me, defended me... which was way more then my company had done for me.
Thanks USAA for being there for me through all of the bumps in the road!