My family and I have been going to this optical for over 10 years. The service, quality of frames and prices are wonderful. If you are in the market for a new pair of glasses, contacts or sunglasses, this is definitely the place to start your search. They offer options for every price range including name brand eyewear and brands that aren't often seen in Toronto like Sand. This is the same for sunglasses as well. There is no pressure to purchase and you are able to browse around the store to try on different pairs. If you are unable to find a pair that you love, they can order in a pair of glasses for you or I generally visit a few weeks later as they get new stock fairly frequently. They also adjust your glasses at no cost as wear and tear may make them become loose which is another plus! The place is owned by two brothers that are very welcoming and warm. In my visit today, I saw a diverse mix of clientele and many repeat customers.