You've seen one Iceland you've seen them all, the Scarborough one is a little on the small side though. The aisles are well packed and unfortunately a little cramped the baskets stuck at the ends of many rows are in the way and make it difficult to maeovour round the shop.
They have a very good range of cheap food, ideal for childrens and adults parties. The party food range which is now available all year round instead of just christmas, is very good. There is an extensive selection on this 3 for £5 offer.
The fresh product range is not so impressive, not all that fresh at times and not particularly good value.
it is a very good shop for getting your food basics - bread and milk - at a fraction of the price of the main superstores. Their icecream range is also extensive and cheap.