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  • The following is a letter sent to Schlotzsky's Corporate. Food and Beverage staffing is hard. You search for the right people who can deliver on your brand and messaging intentions and if they are great at their job they often don't stay too long before they are poached for greener pastures. During my visit my family were helped by a young woman who may have been of Latino decent. I did not make note of her name which is regrettable, but I can tell you that we dined in, for breakfast, probably before 10AM in October. This employee was very friendly and patient as we weighed our options. Not just friendly, chipper. Which denotes more of an attitude selection on her part, not necessarily a command on your part. She seemed to be working all alone and was busily preparing a large to go order when we arrived. Despite how busy she was, she slowed down to take our order, discuss the menu and then prepare our food. Your front-line leaders know their staff members, and I would be surprised if this individual does not already stick out amongst her peers. Our little family in Tempe are foodies in every sense of the word. We try new restaurants frequently and prepare meals at home for each other typically sampling new dishes. Additionally, my girlfriend and I have a background in food and beverage and know a thing or two about your business and have this advice to offer. Figure out who this employee is and single her out. Raise her pay and make her instrumental in selecting and training future employees. Keep her as long as you can. The breakfast you offered was good. It could be improved in a couple of ways but overall it is better than many of your competitors. The coupling of Cinnabon's brand is a nice touch and your sandwiches aren't bad either. This is hard combo to beat in Tempe. Believe me we have and continue to try. The drink choices were a nice touch but you could be a bit more inventive with the creamers offered for your coffee. I don't think you need to go full Starbucks here as there already is saturation in the market but you could offer a few different, better creamers at little risk to your overall model. The facility itself was very clean, well-appointed and comfortable. Obviously, your investment here is being well cared for by your in state leadership. As a consumer, one of the highest honors I can award you is my continued patronage which you have as we will visit again soon. But I also have the ability to spread news of my encounter digitally using Yelp. For making a good hiring decision with this employee who tragically is going un-named I will also be posting this review to Yelp along with a 4 star rating. Your breakfast exceeds the offerings from fast food vendors in the area and competes rather well with the likes of Einsteins and Paradise without the same price tag. I do hope the word gets out and you are rewarded with growth. See you around.
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