I decided to try out this place seeing all the hype online. I got the pumpkin flavoured cone, and my friend the mocha flavour, but we were quite disappointed with the quality of the soft serve. Aesthetically speaking, the cones were wonderfully decorated but my ice cream was watery and didn't taste anything like pumpkin. My friend's cone only tasted marginally better- it was less watery but still didn't quite taste like mocha.
Lineup wise, we got our cones very quickly given it was a Saturday night during Nuit Blanche. Price was decent too, my cone was around $4 in total. (More for the blinged out ones)
After that disappointing trial, I can only say that there are so many more better ice cream parlours downtown. For quality i suggest bang bang's, woofles (if craving soft serve in Markham) or even at momofuku's noodle bar.