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| - Fast food pizza is an interesting concept. And to charge one price for any toppings you would like is even better. Yes, this is an interesting concept and rather well executed too.
I recieved a coupon in the mail the other day offering a free pizza. No tricks. No gimmicks. No bait and switch. Just strait up free pizza. I had to take advantage of that as did the people in front of me too. I was worried it would be for just a simple cheese pizza but they said I could get aything. Well, not being one to pass up an offer like that, I went with a BYO (build your own) pizza.
At Blaze, you select your toppings and the staff puts your pizza together. Much like Subway, Five Guys and Chipotle. For my pizza I asked for spicy red sauce, shredded mozzarella, meatballs, salami, kalamata olives, roasted garlic and mushrooms. I walked down the line with the pizza up to the cashier and presented my coupon. I ordered a drink and paid for that as my pizza went into the over with gorgeous visable flames. They say it takes 180 seconds to cook. That seems about right. My pizza was ready and my name was called in less than 5 minutes.
One bite in and I had already burned my mouth. Fresh out of the oven pizza will do that to you. That initial bite, despite being very hot, was delicious. Ths spicy red sauce was just hot enough to make me sweat but not cause me to spontaneously combust. The meatballs didn't add much as they had been broken apart but they did not detract from the pizza either. The salami was a nice alternative to pepperoni. The kalamata olives added a nice bright brinieness (is that a word?). The garlic was just a wonderful aromatic addition. The toppings all worked together to create a beautiful symphony.
The folks at Blaze have pizza making nearly down to a science. They have a dough roller that makes the perfect sized balls ready to turn into crust. They trim the crusts to make the perfect and consistent size. They have spoons for the sauces. Spoons for the cheese. Everything is very controlled and structured. Maybe almost too structured. All the care they take to make sure everything is perfect every time slows up the line just a little bit. On the other hand, this shows the care the take and the pizza is representitive of that. My pizza today was free no doubt to get me in there and try it in hopes that I would come back again as a paying customer. Mission accomplished. I will be back for sure.
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