Amazing! From someone who went to the taste of Chicago several times, taste of Madison is so much better! Everything was priced from $2-6 and the average dish was about $4. Variety of vendors (75 total I believe) and I had the fish taco from a costs rica place which was pretty good. Wanted to try the jerk chicken..next time! The deep fried cheese curds with spicy sauce was the best! I loved that it wasn't too crowded, and it was all around the square streets of the Starr's capital..loved it and love the people of Madison! Also was the UW Badgers game so it was a sea of red!! Lots of fun for families as well!