Located a few minutes away from where I work, highland farms is a convenient place for me to stop and pick up groceries on my way home. The store is pretty empty around 5pm, which makes getting in and out quick. There are two entrances, one facing Hurontario and another on the opposite side of the building. A long row of cashiers line the space in between the two entrances. I have no idea why they need so many, I assume it's packed on the weekends. The wide aisle spacing means you don't have to squeeze in between someone's cart and the racks, like in some of the discount stores.
Their produce selection has a fair amount of variety and ample quantities of product. I'd rank them among longos for quality, which is one of the better grocery chains around. Their gluten free section is quite extensive, carrying the most GF pasta varieties I've ever seen at a chain store. Actually their entire pasta section encompasses two sides of an entire aisle! Their meat and dairy section lines a whole wall side of the store and is filled with an abundance of fresh pack as well as butcher cut meats.
Variety wise I think this place is tops for European foods for Asian, T&T or Oceans easily beats them out. Their prices are pretty expensive even when compared to Loblaws. So I'd recommend sticking to No Frills/Freshco for the essentials. But if you're looking for some more obscure items or fresh cuts of meat and highland farms is around, it's a good option.