I love their cute napkins that are designed mostly by people who work for the company i believe. I kind of want to start collecting them. they're interesting cute funny witty... i will post a picture once i get my smartphone with a camera back.
I even like that they charge a little more for their decaf coffee, they seem like a responsible, unique/original company. It's also a good spot to study in oakland and they stay open later than starbucks across the street. It is cozy inside and there are comfy chairs/couches. Their coffee is decent, nothing spectacular, if you are looking for amazing coffee I would go to some of the shops in squirrel hill.