This place is a serious case of quantity-over-quality. I live in the area and have never bothered to wait in the massive line ups that form out the door. I finally gave this place a shot during off-peak hours. The ice cream quality is mediocre at best. It didn't taste rich and rather watered down. I had tried 3 different flavours and none of them were any better than what you get out of a grocery store tub. Sure they have a unique selection of cones and toppings, but I judge an ice cream place by the actual ice cream. I'd rather pay the same and get less but better quality gelato.