I actually like Heidi deli. It's in the corner so sometime it may be hard to spot. But their breakfast sandwiches are pretty good. I always stop by there for breakfast whenever I can. It's just sometimes the line gets long and it's a bit discouraging. It's not part of one of those franchise chain so it doesn't have all those fancy pictures and lighting displays. But I think I like it better , the hipster in me gets satisfied from may visits to Heidi deli :)
Overall I recommend this place, after a while you realize these small businesses serves up food that are a lot better than those huge franchise stores.