Whenever I visit college towns, I'm always on the prowl for some good bubble milk tea. While in town for Pirates' Day, I managed to convince my friends to stop here for a sugar and caffeine powerup before continuing our shenanigans. Pretty legit milk tea (tried the coconut and the almond), and I love that you can customize the sugar and ice levels. I tend to like things on the less sweet side (a product of getting older?) so this was a nice feature. Bubbles were chewey and perfectly done without being mushy. Good selection of flavors (black and green milk teas, coffee, fruit slushes) and additions (bubbles, red jelly, etc.), plus they had a frequent customer card (buy 9, get 10th free). A bit steep for college prices (~$5 for a large with bubbles), but a surprising find in Madison.