YAY! A great outdoor store that isn't REI! The store was well organized just like many outdoor stores I've been to. The have a great selection as well. It isn't a mega-mall of outdoor supplies, but I guarantee you will find most of what you're looking for - including good prices. Like all stores, I'm sure there's a timing for the sales.
Ask about the "Mule Team" point program. That might help those prices a little too.
Brand selection: North Face, Patagonia, Columbia, Merrel, etc.
This place is DOG FRIENDLY!! Bring in your pooch and look at some of their selection of toys, leashes, etc. They really want to meet the 100# Shepherd of ours. WOOF :)
What's even better: the incredibly knowledgeable staff that actually gives two you know whats about your outdoor adventure and feeling comfortable in the process. Tell me you get that with your mega-mart chain store?
Someone else said it: I've walked by and looked at the store from the outside numerous times. This time I made the unanamous decision.. I'm going in. And, I'm glad that I did. You shall be too.