Ok. So I know this can be a shock but I have never purchased anything in an ulta before. Sure I have been with friends but this was the first time I set out to buy me some quality makeup. The great thing about this store is that they have everything from high end to drugstore brand cosmetics and everything inbetween. They usually have great deals going on their products like the hair care lines. They offer a waxing bar as well. If you visit their website you can usually get some coupons for your purchase as well. I had to take a star away because a lot of the drug store brands were unstocked or opened already so I think they need to pay particular attention to that. I love that there is a great selection but find that this location needs more staff on the floor to attend to the shelves and make sure items are kept in stock at all times because i was really bummed that a lot of things I wanted to buy weren't where they were supposed to be.