Friendly, knowledgeable, efficient and decently priced. This place has been my only place to go for my fish and aquarium supplies, plus I love it's a local business that has been here for a long time. P.S. To the two only negative reviews, it's obvious from the text that they are not A) knowledgeable on the subject matter of their pets, and B) more concerned with price rather than the few extra dollars you pay for a well-educated, friendly staff who will walk you through every step of the process of choosing and purchasing your pet. A+ for this place.