As the mastermind behind Club Monaco, Joe Mimran has always taken a fresh approach to clothing. This said, his new line, Joe Fresh, adopts a similar doctrine. There are classics, re-vamped with little unique details that keep the designs current and interesting. The price points also make more fashion-conscious looks more accessible to those who want a different look. At times, though, the quality is a little inconsistent and there are times when you really feel as though you're getting what you pay for.