For the past month, I've bought a burrito here on average of 2/3 times a week.
Yeah, it's that good.
To be honest, I'm not very fussy about my burritos. I don't know what an 'authentic' burrito is, and I don't care. All I know is that these particular ones are DELICIOUS. I've tried the spicy pulled pork, the vegetarian, the halibut, the chicken and the steak. My favourite is the pulled pork, but the halibut comes close (only available in large).
Price-wise, maybe it's a bit on the pricier side, but I find it hard to regret spending the money when it's so consistently good and I am so consistently satisfied.