Maybe people like this place because you get a clipboard and a tiny pencil, maybe because you get to fill out a form... I like clipboards, LOVE forms.
Unfortunately, they build up the burger too much. The expectation of the perfect burger might be working against them here... its the form, I tell you... the form and the clipboard.
I like the concept and I love sweet potato fries. The burgers were below average, very dry. I understand that there are health regulations on how rare ground beef can be cooked in NC, so that's not the problem. I have had great burgers in this state so I know its possible. For $9 without any sides, I'm expecting a pretty good burger.
I would recommend this place if you want to go for the novelty, but you might want to skip it if you are craving a great burger.