In May of 2014 I walked into this dealership expecting to only get a Forte LX since it was all I could afford at the time. I had just left Toyota down the street and they tried to sell me on a small car for over 500 a month Hahahahah (I thought it was funny too). I happily walked out of there and stopped at Kia just to look, I knew I wanted an Optima but they were out of my price range at the time.
While speaking to my salesman he mentioned that though the Forte has a lower starting price I may actually have a smaller payment with the Optima due to incentives and the no interest. After deciding on my car we actually found out that even just due to the no interest my payment was 25 dollars cheaper for the car I actually wanted. He explained every part of how the numbers work for this and still gave me a great deal on higher than a base model. I was so impressed with how smoothly this all went that we purchased two cars that day and still love them.