Sportsman's rocks. Good prices, good selection. They don't price gouge on ammo like some other places and they always have a bunch of sweet Sigs on the wall. :D
Staff has always been helpful to me whether I'm there looking at firearms / optics, or when I was gearing up for backpack camping.
Rough dudes in the back to answer your questions, cute girls up front to handle your transaction and get you on your way. It's a proven formula that pulls through for Sportsman's every time I'm there, ha!
All kidding aside, it's a refreshing alternative to the small gun store with jacked prices and the rude, know-it-all gun counter commandos, or the giant megastore with jacked prices and the rude, know-it-all gun counter commandos.