YELP says store opens @ 8am, but when I drove over there the door sticker says 10am. This is a consistent issue I've experienced. Considering the only linking factor is YELP I'm assuming like many of the inaccurate and/or obviously malicious "bad reviews" I've read here that it is their lack of proper site management rather than the companies they are hurting.
I do love ULTA, great selection of cosmetics & products & conveniently located throughout any city I've traveled to.