One stop shopping to do all your game related purchases.
The store is always clean and organized.
The staff is generally pleasent to do deal with, but they tend to be abrasive and annoying. They may not know much about video games, but you can always depend on them to hit you up with a upsale or literally shove a sales ad on to you.
I'd rather not do business with this store or Gamestop in general, but too many games only do promotions through Gamestop.