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| - I've lived in Mississauga for 20+ years and this is where I shop the most, though I didn't realize it until recently. Over the years, I never thought much of Heartland because it's not one focused, centralized mall like Square One. I'd stop by a couple of stores after a main trip to Walmart or Costco to quickly browse or pick something up, but I'd leave very soon.
Heartland basically consists of half a dozen or so big plazas that house large outlet-type stores. Unlike an actual mall where you can aimlessly window shop, you need to have a destination or purpose in mind. That, and definitely a car. In the summer, you can actually walk in the same plaza from store to store. In the winter, not so much, unless you brought your skates and are up for the challenge.
The biggest appeal of Heartland is that it actually has a large variety of stores that will serve all your different shopping needs. You can buy carrots, a new pair of jeans, and a wrench all in one general area. I personally come here to buy casual clothes, work clothes, alcohol, pet goods, groceries, etc. Actually, I usually just come to eat Costco fries and it turns into a longer trip once I pass by other stores.
Key stores include Costco, Walmart, Winners, the LCBO, Petsmart, Loblaws, Dollarama, Home Depot, Canadian Tire, etc. Food options are great as well. There's your staple fast food stores, some casual restaurants, some slightly fancier options as well, but also surprisingly some smaller local shops. I used to go to Square One often, but after it was redecorated/upgraded, things got more expensive and there actually weren't that many stores I was going into there. If I'm running a bunch of errands, Heartland will have most of what I need and save me more trips across town.
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