A small version of Whole Foods. Staff is very friendly and willing to assist customers. Pricey but they offer organic everything. They also have a large vitamin/health area.
They lack a meat counter. All of their meat/poultry is prepackaged and so far I've only seen frozen fish instead of fresh. For a place that touts healthy food this is a disappointment.
They have a nice selection of vegan food but most of what they carry I can find in Sprouts.
I'll continue to give this new store a visit here and there but I'm not sure it will be part of my usual shopping routine just yet.