Prime Rib Beef Jerky. Simply "prime rib" swayed me enough to take a peek. It's a small shop with a country store feel to it. They have a decent selection of beef jerky and some exotic jerky as well.
There's also a small selection of other treats and pantry staples. Pricing is a bit higher compared to other downtown stores but if you are in a time crunch, only doing South outlet shopping, it's worth a visit. I will say you get a quality product.
As usual I made use of my comped prime rib dinner at The Cal so I made sure to takes notes and compare. And, duh, there's no comparison. Cannot/will not beat the good 'n fresh. So yes, hats off to the marketing genius to come up with prime rib beef jerky.
Y'all wanna taste? Samples given, so check 'em out for yourself.