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| - Oof. Where to begin?
In what I have deemed to be a completely lost cause, I originally stumbled on this station while trying to find actual news radio during my morning and afternoon commutes. The name implies that they are a news radio station, "Newstalk 92.3 FM" but they could not be further from it.
My biggest gripe during my commutes? Nobody, and I mean nobody doing the traffic, will cover the East and Westbound sections of the 101. North and Southbound? Every single time. The US 60? The SR 51? Every which section of the I-10? You bet. When I'm sitting in a 4-mile stretch of non-moving cars on the Eastbound 101, these tools won't even mention it. It's almost as if their traffic center staff has some kind of an axe to grind with that stretch of the 101, and just leaves it as an "exercise for the listener" to figure out the traffic up that way.
What's worse, as others have repeatedly pointed out and I will second, is the quality of some of the folks presenting. Holy cow, did they find these guys in a community college broadcast communications 101 class? Many, many times, they flounder, stumble, stammer, stutter and get tripped up. Transitions from one segment to another are goofed on a regular basis too. "And now over to Joe Schmoe on sports," and then silence and dramatic music. Eventually the other guy says, "Er... okay.." and a few seconds after that the sports (or whatever) guy pops in as if nothing happened. Who the heck is running this debacle? The producer should be ashamed of themselves, to say nothing of the folks who can't seem to figure out the right point in time to read their 30 seconds of regurgitated national news on cue. How hard is it to get this right?
This brings me to another point, the constant and infuriating rotation of actual news/discussion content along with endless, shameless, downright pathetic shilling for local and national companies that sponsor them. I get that people need sponsors for talk radio stations. I get that we don't pay to listen to open air FM radio. I get it. But do you have to have the presenters come back on and, rather than do their thing, suddenly switch into shill mode and just read off (usually badly, with stumbling and confusion) some contrived sales pitch? It sounds like it was written by grade school kid and, frankly speaking, it is so poorly read/executed on air that you'd be forgiven for thinking it was also read by one. I literally cringe every single time I listen to the presenters hurriedly half-assing their way through some live advertisements and outright shilling for local businesses. Here's an idea, why not record your insincere, unabashed shilling ahead of time, so that it actually sounds remotely believable and (gasp) professional, and then play that? You folks obviously don't have the chops to do it live without coming off as completely disingenuous. I mean really, you are paid to talk on the radio and you can't manage to do that without screwing it up every other time? Come on.
On that note, what is the deal with endorsing multiple companies in the same industry and even the same line of work? You get the genuine feeling that these folks will endorse anyone as long as they get some money out of it. Case in point, they'll have Dave Ramsey on, endorsing local and national companies, but then as soon as his segment is over, you have the local guys endorsing competitors of those local and national companies. Dave endorses one window company, Mac and Gaydos another. Dave endorses a time-share exit group, the local guys will espouse the virtuous of their competitor, a time-share transfer company instead. They even shill for multiple HVAC companies during the same day. The traffic guy will endorse one company (Howard Air), but later in the day, they'll play an actual commercial (yes, the real thing) for a different company altogether (Precision Air). Could you appear any more fickle if you tried? It's really an insult to the intelligence of your listeners.
Last but not least, there's the presenters themselves and their segments. I listen at all kinds of times, owing to my work schedule, so I've gotten a good dose of all of them. I can honestly say that there's not a single one of them I think is worth listening to on a regular basis. As others have pointed out, there just isn't a lot of thought being provoked here. If you want to play logical fallacy bingo, this is your station, but if you want genuine, intelligent discussion of pertinent national or local issues, you'll likely be very disappointed. I have never listened to folks who, in the course of the same broadcast, could contradict themselves or come across as absolute morons on such a regular basis.
Shameful advertisement, worthless traffic reporting, low quality hosts, and terrible execution, owing to talentless production staff. I recommend you do what I did, and just turn the radio off altogether. I enjoy the silence far more than I ever enjoyed this utter farce.
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