I tried to "roll with it" but ended up being disappointed. All of their choices cost $6.50, which I thought was very overpriced. (Yelp lists this place as inexpensive. Maybe compared to a steakhouse?!) The novelty of rolled ice cream is cool, and it melts much more slowly than scoops of ice cream. I appreciated this, because I am a slow eater. I gave Just Roll With It three stars because the quality of my ice cream was good. Also, my son's friend ordered the S'mores one, and it was pretty awesome.
Aside from the steep price, they played cheesy pop music at an incredibly loud volume, making the ambience there quite unbearable. I might have liked it better here if they offered different sized ice cream at different price points. It would also be nice to be able to have some other choices other than the 10 or so they have on their board.
They have a quality product - I'd just like to see different prices/sizes/flavors available.