I went into King coffee expecting to like it. I was excited to try a new coffee shop in Phoenix. Further, I had heard they use Cortez coffee roasters (same as Songbird and various other places), so I figured it would be good. The coffee shop itself is cute and small with parking in the back. The barista was very friendly. The coffee was.... just ok. I got a latte and it didn't have the same flavor as other lattes I have had made with Cortez coffee. Maybe it was a different roast or maybe the difference was in the skill of the barista, but it was just mediocre. Anyway, I would try them again, but I wouldn't go out of my way to do so.