If I need to pick up a couple of staples, I'll pop over to Fresh & Easy as it's just across the street from us. However, if I'm going to do my weekly grocery shopping, I almost never go to Fresh & Easy, opting for a full supermarket. I do a lot of cooking and am always trying new dishes. The problem with Fresh & Easy is that they don't have a ton of options and usually does not have at least a few of the ingredients I need. So rather than having to go to multiple stores, I generally forego Fresh & Easy. But if I just ran out of milk or celery or something equally as common, Fresh & Easy is a good option.