I guess I just don't get this place. Why would you pay top dollar for a good but not great hot dog? Heck, if you want a hot dog like they serve at this place, their food truck is a somewhat more reasonably priced option. And if you can get to Tempe, you can get a better hot dog for half the price at Ted's. I guess this is a hipster place, and if you are not a hipster, it is not for you.