Love.
The thing that makes a purchase an experience, is being around people who LOVE what they sell.
I met the owner of the store when I was searching for a specific pair of Frye boots. She was so patient as I struggled to cram my ridiculous fat feet into the boot. Then she showed me a trick with a plastic bag to get them on easier (which came in handy when drunkingly trying to get my feet back into my boots at a party).
Anytime I can recommend this store, I do. And whenever I want another pair of boots, I'll go back here first.
Sidenote: Boots are not cheap. I selected moderate as the price range because you will pay what the boots are worth. We're talking quality, kids! But don't expect to walk out with a pair of boots and not drop a few hundred dollars.