I really do love the whole concept of these fro-yo places. It's fun to pick your flavors and toppings. As an added bonus - the yogurt at Picadilly is made with better ingredients. I don't go here because it's organic, but since it is, it makes me feel better about eating a giant bowl of dessert! The yogurt is really good, the store is well kept, and the staff is friendly. I'll keep going back.