Aloft is a really interesting brand experiment by Starwood. It's essentially a hotel in a box - there are three possible configurations and everything is designed to offer maximum comfort and throughput with the minimum in capital outlay.
Let's take a look at what's in the box;
Spacious rooms, ultra modern design, free WiFi, excellent beds, large flat screen with a remote jack-pack to accept inputs. Impressive shower and Bliss toiletries.
All in all one of the best airport hotel stays I've had at a great price.