Looking for an ASU hat and hit the jackpot here with at least 30 different styles and most are under 20 bucks. There are $5 off coupons in the student discount guide (get the book at this store) and that hat pictured was only $13. Plenty of other merchandise available including the very popular ASU salt and pepper shakers and a handful of the famous $4.99 T-shirts. Of course if your not on foot then parking is an issue, but I found plenty of open meters right on College and 7th and 50 cents should do the trick for most people.