I want to like this place so much...it has so A LOT going on for itself. It's clean, fancy, modern and kind of clubby. It's got an LA vibe attracting a young vibrant crowd as well as seasoned pho'goers but I'm giving it a 3 for now because of the pho. Being Viet myself, I love everything about pho but in the landscape of phoenix Pho, PT Noodles does the same thing with their broth that in opinion does measure up to Cali pho - they make it way too sweet. I ordered pho tai only to register way too much sweet that even my noodles were sweet! Pho shouldn't ever be that sweet because it should be left to the consumer to further sweeten their broth by adding hoisin sauce. Aside from that I'm sure their other dishes are great and the presentation is on point. Phoenix pho - please stop over sweetening the broth. It kills all the subtle delicate savory flavors.