Ok, so I'm a coffee nut. Been a StarBuck fan for while. Love Seattle's Best. All decent coffee (say what you want about being "mainstream", etc-I like their coffee!)... The thing that really makes Dutch Bros stand out is their company culture-it's just FUN. Hang loose, good-times, BBQ-in-the-backyard-with-your-friends-kind if fun. And the coffee's really, really good. Ain't none better!