This place is quite the hidden gem. It has no signage facing Yonge street and if you are not Iranian, there's a fat chance you won't ever know about this place.
That said, this place serves up some fine Iranian food. However...you can get essentially the same food all around in the same plaza, or across the street in literally any direction. Being a restaurant with service means there are more overhead costs and they have to charge a higher price. My view of Iranian food is that grilled kebobs would be about the same anywhere. As long as you are using the right seasonings, and the meat has the right ratio of fat vs meat, and don't overcook it, it will taste great.
So...I'm a foodie. I only care about the food. If I bring a date, I would come here. They have live music the time I visited. If I'm eating by myself, you can bet I'll just go for one of the places nearby that sells the same dishes for 20-30% less. But I have to admit the restaurant looks pretty cool. It has some traditional Iranian style furnishings and seating areas. Definitely an interesting experience.