I don't visit or hang out in ATV/Bike shops, so I don't have much basis for comparison, but this one seemed A-okay!
They sell quads, bikes (it looked like Suzuki and KTM were the bread and butter), and a nice selection of gear.
They had a largish helmet selection which was great, because that's what I went there for after the hubster bought his quad.
I highly recommend that you go try some helmets on instead of just buying one online and getting a poor fit!
Anyhow, very clean showroom and gear shop.
The guy that rung me up could have been a little more sociable, but.. eh... maybe he was having a bad day, who knows!
I would return!
**I don't know if it's all of the time or if there was a "deal" going on, but they were offering free Scott goggles with the purchase of any brand helmet when I was shopping!