Overpriced Mediocrity: location will keep this place is business through the summer but only because the options in this area are so very few. The menu is not worth the bold pricing. Save the money and drive 4 miles south on Scottsdale Rd to Cold Beer & Cheese Burgers.
Setting: Blue paint everywhere but like a frat house basement rather than a swanky destination.
Service: Inexperienced wait staff and clearly the kitchen as well.
Drinks/Food: here's the real killer.... wife and I each spent considerable time reviewing the menu. The cocktails are uninspiring in both their descriptions and ingredients. The beer list is a tour of boredom. Nothing in the drink category would make Blu a destination. In an era of spectacular microbrews and small-batch distilleries, here is a great opportunity to shine with very little effort.
The appetizers are the standard boring fare. So standard that you may simply skip them. Fries, truffle fries and onion rings are all the quality of the free lunch program at an elementary school cafeteria. I say "free lunch" because they are so bad that all four tables in the restaurant that day at lunch loudly complained and had them taken off the bill!!! My wife ordered a medium rare beef burger off their specialty menu. Her burger was called the Habenero Burger and while it had the requisite heat, the medium rare order was delivered as a chalk-like well-done. Two bites and the burger was left on the plate to finish it ongoing death. I, myself, ordered a Build-your-own burger. Trying to emulate the Pittsburger from CBCB, I ordered a beef patty (med-rare) with slaw and a fried egg on an onion bun. The patty was again well-done and very dry, the slaw lacks depth of flavor and the classic runny egg was like a flattened version of a hard-boiled. The bun was fresh.
I thought this may be a one-off bad day but reading other reviews it is becoming quite clear that if the owners take any pride in food, they will tear the whole menu down, hire a chef and brighten the space. Staff is in desperate need of training, particularly efficiency. This stretch of N. Scottsdale Rd is prime for a reliable sit down lunch spot. It is surrounded by a great deal of expendable income but this restaurant in its current state is a far second to even the quick food court at the Target next door.