They have become increasingly upscale over time, which is a good thing in my book.
However, the end result is extremely pricey.
On a recent trip, cauliflower was $2.49/lb, and organic cauliflower $4.29/lb. An average size NON-organic cauliflower prices out at $6.00
At Woodman's, a regular cauliflower is $1 on the same day.