Earth Fare is new to the area. It seems to fit in a slot between Mustard Seed and Whole Foods.
The store itself is very nice. It's laid out well and easy to find what you're looking for. The staff is always helpful and pleasant and knows their products well.
I've found their prepared foods to be better than the nearby Mustard Seed and they have a large number of vegan entres in the case, too.
They have an interesting and extensive cold beverage section, too, and a cafe area to eat your purchases on the way out.
Although this is new to the area and I've only been here half a dozen times, I'm likely to be a regular.