I'm not a huge fan of cupcakes, so this review is a bit biased. However even as a non-cupcake person I was quite happy with the selection here. The store interior is super cute, as are the treats, definitely insta-worthy! My partner surprised me with two vegan flavored cupcakes yesterday. The cookies&cream and chocolate mousse cheesecake were both super smooth, super decadent. You can't tell that it's vegan at all - the cake base is very moist and dense, I really like this kind of cake texture. The icing is dense and not nauseatingly sweet. Overall, 3/5 stars for the flawless, cute cupcake designs, but nothing out of the ordinary especially given the steeper prices.