I've been coming here for about 3 or 4 years now and it's been my favorite Vietnamese restaurant in Phoenix. I have been to the others around the area and in my opinion Maxim has the BEST spring rolls! Their egg rolls are also pretty delicious. What sets this restaurant apart from the others is that they also have a Chinese food section. However, I only come here for the rolls and the Pho. Service is inconsistent but mostly great, I forget their names but there is always one man and one woman doing the serving and occasionally the kids when it gets busy. The woman always goes above and beyond, if you are unfamiliar with how to eat the food she takes the time to explain it.. She now recognizes me and knows what I order, she is SOOO nice! I came in sick one day and she said "I know exactly what you need!" And promptly came back with a special warm drink to ease my throat! :) the man is not as nice or friendly but does the job. I do love this place and I keep coming back because of the tasty food and the comfort it gives me when I come to eat.