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  • I love makeup. Therefore I love Sephora. Simple equation. Funny enough I buy makeup but rarely wear it on a day to day basis. Maybe some light foundation more recently just to even out my skin tone and some blush to give this flat one dimensional face some colour, but other than that not too much. Maybe some lipgloss. Although looking at my makeup drawer you would be shocked at how much stuff there is. I just love new products and always buy stuff...so it looks pretty in my drawer I guess...lol I love Sephora b/c there are a variety of known brands and maybe some lesser known brands here. Everything from hair care (although this section seems to be shrinking in the last few years) to skin care to makeup to perfumes that you might not be able to find elsewhere. They have testers for EVERYTHING which I love and they give you samples of their products which is so important for me b/c I need to test out things like foundation and skin creams to see how they react with my face. Nothing worse than buying a foundation that you think matches your skin tone and then 2 hrs later it oxidizes. This saves me a ton of money and a lot of embarrassing moments. I also go here before going on vacation to get samples of my faves to take with me. This location while in the heart of downtown could be better - I think the selection could be better (while most Sephora stores carry the same items there is some variance - to get the full selection the Eaton store is great but I think this store should also be on par). The Eaton store recently did a renovation and it looks fabulous so I think this store should follow suit. I like how you can easily spot a staff member to hep you find what you need or give you guidance. If you need more guidance come early when it's not busy so they can spend more time with you. They can also apply the makeup to you so you can see how it looks. You can also book a makeup session with them (I've had 2 free ones b/c if you are a VIB - Very Important Beauty Insider) you get one free session. Their is a point system and you can redeem your points for items - small sample items for 100 points, 250 points and sometimes 500 points for a larger gift. Nice! I also like how at the front where you stand in in line to pay they get you with smaller sizes of popular items. Great way to try something new or pick up something for your travels.
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