Okay. I LOVE this store BUT I am slowly falling OUT of love with it... It has now become the .99 PLUS store like all the other stores like it. I understood them charging more for milk as it was a convenience to the shopper. BUT after that it is all down hill. Yes, they do have amazing bargains and deals. BUT the produce is more than .99 and becoming higher each visit. The dairy cases are often filled with stuff higher than .99 and so you must read the signs. .99 means .99 period.. They need to change their signs outside. Other wise they are lying to the consumer.. It is NOT .99 ONLY. That is false advertisement and ground for a lawsuit right? You can't say your stores are .99 only and then get the customer inside and charge them more.. Fuzzy math.. I guess I can't complain too much though, because they do offer amazing deals most of the time. But buyer beware as you can buy many of their items at other retailers for less, and fresher, longer expiration dates. I do love this store, just wish the name was infact true.. but it is .99 plus store.