Being new to Wisconsin I have never heard of Boston Store. I was looking for a Dillards or Nordstrom and Boston store was the most "similar" *cough* near me. I will say the associates have been very loyal to me and have provided me with excellent service. I even receive thank you voicemails from them which shows they truly care about their clientele. Since BS is my only option for higher end shopping, I utilize it as much as possible and take advantage of their rewards programs and credit offers.