Nothing beats Luv-Its. But when you're stranded in the middle of North Las Vegas..any frozen custard is good, especially if it's right down the street. They didn't even gip us when we went with a $1.99 banana split coupon. It was good. And all the flavors I've tried are good. It definitely doesn't have the local flair that Luv-Its does, but I'm glad Ritter's is here when I can't get my fix of Luv. ;)