I have been shopping at Capitol Kids for six years and I have yet to be disappointed. I mainly shop there for friends babies/kids and games and toys for my classroom. I always find what I need, and the staff is always willing to help me (I often need A LOT of help). They have demoed games, helped my carry my items to my car and they always offer free gift wrap. The owners are a mother and daughter and they remember me by name...super nice feeling. I feel stores like Capitol Kids are important for cities like Madison. They are a fantastic small business that is family owned and community minded. I am happy to make an effort to shop there over a big box or chain.
Free balloons, kids that are allowed to touch and play with all the toys, a selection of toys and gifts I can't find in other stores....whats not to love? Oh...and Fromagination (amazing cheese shop) is next door!!!
Plus...9/10 times I find parking right in front of the store!!!